This program was made possible with financial support of the Government of Manitoba,
and was undertaken with the financial support of the Government of Canada provided through Global Affairs Canada (GAC)
Fair trade is a market-based system that uses informed consumer support to influence international trade practices toward greater social and environmental sustainability. As a response to conventional trade systems, which have contributed to poverty and poor working conditions within developing countries, fair trade aims to build an alternative approach based on mutually beneficial relationships between producers and consumers.
Fair trade is a powerful tool that goes beyond charity and other aid programs. At its core, fair trade aims to empower marginalized producers in improving their own living conditions. With the proper resources, capacity, and key relationships, disadvantaged producers are able to earn their own means to a better life for themselves and their communities.
Fair trade aims to empower producer communities by providing them with the means to improve their communities and their livelihoods by