This program was made possible with financial support of the Government of Manitoba,
and was undertaken with the financial support of the Government of Canada provided through Global Affairs Canada (GAC)
A new name, with new timing, and new challenges, the Fair Trade Challenge is going to be a blast! Beginning on Hallowe’en (Oct. 31) and concluding on Buy Nothing Day (Nov. 29), the Fair Trade Challenge still promotes consumer choice and inspires ethical purchasing. The build-up and promotion of this campaign will encourage participants to consider the producer behind their Hallowe’en treats while the early holiday shoppers will have some food for thought. This year’s participants will not only be challenged not to give in to those temptations but will be asked to be creative with how to effectively confront normative purchasing practices.