This program was made possible with financial support of the Government of Manitoba,
and was undertaken with the financial support of the Government of Canada provided through Global Affairs Canada (GAC)
Posted September 17th 2013
MCIC is very pleased to announce Manitoba’s second Fair Trade Carrotmob at Jonnies Sticky Buns (941 Portage Avenue, Winnipeg) on Saturday September 28 2013 from 11:00am to 2:00pm! We are continuing to build on the momentum and success of the province’s first Carrotmob where Manitobans “buycotted” Constance Popp Chocolates, resulting in a 600% increase on her Saturday takings and Constance therefore switching over all her hot chocolate to Fair Trade and improving signage of her existing Fair Trade products.
This time, Jonnies Sticky Buns has pledged to introduce a Fair trade chocolate bun to the permanent menu including Fair Trade grains, sugars, chocolate, and possibly cinnamon as well. Also, he will put up more signage for the Fair Trade products already used in store, as long as Manitobans completely “buycott” his store on September 28. So be sure to come along, with all your friends and family to buy a sticky bun (or five). There will be two prize draws ($75 value each), Fair Trade wine samples from the Liquor Mart, speaker Maureille Saurette, balloon artistry, face painting and much more!
The Carrotmob is a combination of the basic premise of positive reinforcement (i.e. the carrot as opposed to the stick) with the creative energy of the mob genre. Simply put, it is karmic reward. It encourages a business that is already making good and ethical choices by giving it more business – a group shopping spree. That business, in return, will sign a pledge making a commitment to further ethical improvements to their store.
Carrotmobs are becoming popular worldwide. There have been over 250 Carrotmobs in over 20 countries and all of them are bringing pressing social issues to light. Increasing the visibility of fair trade fits aptly into the Carrotmob model as they are both about voting with your money. Every time a consumer consciously and conscientiously makes the decision to spend their dollars toward an ethical and sustainable business or product, they have voted with their support.