News Update

Manitoba’s First Ever Carrotmob

Posted February 27th 2013

What is a “Carrotmob”? Winnipeg is about to find out! Fair Trade Manitoba is facilitating Winnipeg’s first ever Fair Trade Carrotmob on March 9, 2013 from 11:00am – 4:00pm at Chocolatier Constance Popp’s at 1853 Portage Avenue, Winnipeg.

The Carrotmob is a combination of the basic premise of positive reinforcement (i.e. the carrot as opposed to the stick) with the creative energy of the mob genre. Simply put, it is karmic reward. It encourages a business that is already making good and ethical choices by giving it more business – a group shopping spree. That business, in return, will sign a pledge making a commitment to further ethical improvements to their store.

Carrotmobs are becoming popular worldwide. There have been over 200 Carrotmobs in over 20 countries and all of them are bringing pressing social issues to light. Increasing the visibility of fair trade fits aptly into the Carrotmob model as they are both about voting with your money. Every time a consumer consciously and conscientiously makes the decision to spend their dollars toward an ethical and sustainable business or product, they have voted with their support.

On March 9th, join MCIC as we enjoy speakers, music, ethical chocolate and making a difference!

If the Carrotmob community does the following:

Encourages as many people as possible to attend Manitoba’s first ever Carrotmob event on March 9th, 2013

Then the business pledges to do the following:

We pledge to increase our visibility of Fair Trade and of Fair Trade-certified products. One way we will do this, is by switching our in-store hot chocolate drink to 100% Fair Trade by the Fair Trade Carrotmob date of March 9, 2013.

Click here to visit Chocolatier Constance Popp’s website.

Click here to visit the Carrotmob website and to register for Manitoba’s first Carrotmob.

Click here to download a poster for Manitoba’s first Carrotmob.

Click here to view and share a three-minute video explaining Manitoba’s first ever Carrotmob.

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This program was made possible with financial support of the Government of Manitoba,
and was undertaken with the financial support of the Government of Canada provided through Global Affairs Canada (GAC)

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