One-Month Challenge

Want to help spread awareness on fair trade while enjoying deliciously ethical food products? Get involved in MCIC’s One-Month Challenge campaign in 2013.

You can download a One-Month Challenge ad for your website by clicking here. You can link this ad to

The One-Month Challenge is an opportunity to show support for producers in the developing world by consuming only fair trade brands of coffee, tea and chocolate for 30 days beginning February 14. Thousands of Manitobans have already taken the challenge in previous years by pledging their commitment and getting friends and colleagues to sign on as well.

When you buy fair trade, it means that producers in the developing world have received a fair wage for what they produce, so they are able to better support their families and communities. This alternative approach to trade encourages more sustainable farm management practices, better conditions for workers, and more democratic procedures within the workplace. Fair trade also means NO CHILD LABOUR has been used in production.

It all starts on Valentine’s Day, 2013. If you’d like to organize an activity or promote the One-Month Challenge is your school, workplace or community group, download our free Do-It-Yourself kit. Those who sign-up are also eligible for fair trade prizes! Contact MCIC at (204) 987 6420 or for more information and to access resources.

This program was made possible with financial support of the Government of Manitoba,
and was undertaken with the financial support of the Government of Canada provided through Global Affairs Canada (GAC)

Government of ManitobaGlobal Affairs Canada